A concept-driven copywriter,

Ariella offers a strategic approach informed by her background in publishing, creative marketing, and advertising.

As a Creative Director, Copy at Fallon New York (previously AR New York), she leads the storytelling for Revlon at the global level. Prior to that, she held posts at Sephora, Assouline, and NYLON. Her clients have included Calvin Klein, Estée Lauder, Bulgari, Gilt Groupe, Myspace, Juicy Couture, LOFT, Sephora, and NBCUniversal, and her writing has appeared in Refinery29, New York, Vogue Italia, Cosmopolitan, NYLON, Time Out New York, Interview, Psychology Today, and The New York Times. 

She holds a Master of Arts in Interdisciplinary Studies from New York University.