Equinox
”Want it All”
Brand Campaign
Equinox is a place that knows no moderation. That overflows with ambition, impatience, obsession. That feeds an appetite, insatiable.
“WANT IT ALL” is an ode to desire. To the endless ways we want—moving us from what is to what can be.
I served as a contributing writer on the campaign, helping with early concept development and campaign language, under Chandelier Creative’s Head of Story, Emily Bernstein.
Team
Agency: Chandelier Creative
Photographer and Director: Zhong Lin
Director of Photography: Stuart Winecoff
Original music by Doss
Chandelier Chief Creative Officer: Michael Scanlon
Chandelier Creative Director: Eva Hogan
Chandelier Art Director: Silas Helm
Chandelier Senior Designer: David Lee
Chandelier Head of Story: Emily Bernstein
Chandelier Head of Production: Katie Knab Olsen
Chandelier CEO: Eileen Eastburn
Chandelier Group Account Director: Justine Signore
Chandelier Account Director: Elizabeth Trousdale
Chandelier Head of Strategy: Spencer Gervasoni
Equinox Chairman and Managing Partner: Harvey Spevak
Equinox CMO: Jeff De Korte
Equinox VP / Creative Director: Will Mayer
Equinox Design Director: Sunny Lee
Equinox Associate Art Director: Connor Kelly
Equinox VP, Brand Strategy: Paula Knight
Photographer’s Creative Producer: Vincent Wong
Styling: Haley Wollens
Set Design: Andrew Lim Clarkson
Hair: Takayoshi Tsukisawa
Makeup: Michaela Bosch
Movement: Pat Boguslawski
Cast
Alana Felisberto, Atikah Karim. Delaney Ortiz, Lua Beaulieu, Mecca Mozelle, Raphael Diogo, Sophia Ahrens, Taylor Hawkins, Trevor Stewart, Ty Hogan
Production: LOLA Production
Edit: Modern Post
Music Supervisor: Hyperballad
