Versed

Naming & Brand Voice

I was hired by Clique Media Group to name and develop the voice of VERSED, a new clean beauty brand out to make skincare simple.

I came up with “Versed” as a way to showcase the brand’s expertise in skin, and #WellVersed as a branded hashtag and franchise for education.

In addition, I named all of their launch products, and wrote every ounce of product copy—even the instructions and pro tips on the back.

Versed is now the cleanest brand in the drugstore aisle, and can be found at Target, CVS, Ulta Beauty, and versedskin.com.